Playbook #14
Transform an article into a newsletter
Create an engaging newsletter from your articles or documents in less than 2 minutes.
The Challenge
You need to maintain the link with your clients, but writing a newsletter takes time and energy. Result: the sending is postponed… or results in a dry link to an article, for lack of time to write a truly engaging message.
What this playbook brings you
This capsule automates the drafting of your client communications from existing content. You go from an hour of synthesis and rewriting to a few minutes of proofreading and adjustment, while keeping a clear and consistent voice.
"The content already exists. The real work is to make it circulate." — Mark Schaefer
When to use this capsule
- To transform your best blog post of the month into a monitoring or reflection newsletter.
- To send a guide, an article, or an existing resource as a client follow-up, without rewriting everything.
- To reactivate prospects or former clients from high-value content (case study, analysis, feedback).
What you'll need
- The source content to share (article, PDF, web page).
- Your AI tool open and ready to use.
- The intent of the newsletter: transmit the essential or encourage reading the full content.
This prompt works with all AI tools
Copy-paste this prompt into your tool
Act as a copywriter specialized in professional newsletters.
From the document or web page currently open, write a short and engaging newsletter (250 to 300 words maximum), intended for clients or prospects.
Newsletter Objective
Adapt the content according to the implicit objective of the message:
– either make them want to read the full content,
– or transmit the essential directly without forcing a click.
Expected Structure
1. Subject
Propose 3 subject options:
– one curiosity-oriented,
– one concrete benefit-oriented,
– one direct and explicit.
2. Introduction
An empathetic opening that describes a real situation or problem experienced by the reader.
3. Heart of the message
Present 3 key ideas from the source content, reformulated as practical advice or clear lessons.
Remain faithful to the original text, without extrapolating or inventing.
4. Field Anchor
Link the message to a frequent situation in SMEs or a concrete professional context.
5. Conclusion
A warm conclusion that:
– summarizes the interest of the message,
– invites to continue the reflection or consult the resource (without aggressive commercial tone).
Constraints
– Tone: professional, clear, conversational, using "you"
– Style: short sentences, airy paragraphs
– Accuracy: every fact, figure or statement must come from the source document
– Never invent examples or data
Reminder: AI can make mistakes. Always review the content before sharing it.
Your feedback on this playbook
As a beta tester, your feedback is invaluable in helping us improve the experience.
Less than 30 seconds